Thought-leadership in Marketing

Welcome to New River Marketing, a site that promotes thought-leadership in marketing, encourages knowledge-sharing and comment, and champions marketing thinking and creativity. New River Marketing seeks to promote knowledge of, and best practice in, marketing on both strategic and tactical levels. Its intention is to provide a service for brands, academics, practitioners, and students, and be a forum where visitors can engage with the administrator. Visitors are encouraged to follow @newriverm on Twitter, which feeds directly to this site.

Over time, useful content and links will build up to create a useful hub of marketing knowledge and expertise. The current content consists of the administrator’s Marketing blog, and a Download section where original academic content by the administrator has been posted. This currently consists of four documents originating from his time as a Masters student in 2009-11. The first is a dissertation entitled The Impact of Social Media on Marketing Strategy, and the second is a condensed version of this dissertation in the form of a Powerpoint Show. The third document is a paper which explores The Future of Search, and the fourth is entitled The History, Development and Practice of eCRM in today’s Business Environment.

Picture of the book 'ROAR' by Kevin Daum.Featured book:  Roar! Get Heard in the Sales and Marketing Jungle: A Business FableDon′t just get your message out. ROAR it out! ROAR stands for Recognize (the four types of buyers), Observe (from the buyer’s perspective), Acknowledge (the buyer′s special wants and needs) Resolve (the buyer′s issues). This fable by Kevin Raum and Daniel Turner gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and re-vitalise both your business.