Welcome to New River Marketing, a site that promotes thought-leadership in marketing, encourages knowledge-sharing and comment, and champions marketing thinking and creativity. New River Marketing seeks to promote knowledge of, and best practice in, marketing on both strategic and tactical levels. Its intention is to provide a service for brands, academics, practitioners, and students, and be a forum where visitors can engage with the administrator. Visitors are encouraged to follow @newriverm on Twitter, which feeds directly to this site.
Over time, useful content and links will build up to create a useful hub of marketing knowledge and expertise. The current content consists of the administrator’s Marketing blog, and a Download section where original academic content by the administrator has been posted. This currently consists of four documents originating from his time as a Masters student in 2009-11. The first is a dissertation entitled The Impact of Social Media on Marketing Strategy, and the second is a condensed version of this dissertation in the form of a Powerpoint Show. The third document is a paper which explores The Future of Search, and the fourth is entitled The History, Development and Practice of eCRM in today’s Business Environment.
Featured book: Building brand awareness is a huge challenge for companies nowadays. Traditional marketing tactics that used to work in getting your brand recognised in the market are increasingly less effective. But now there’s an alternative – growth hacking. Growth hackers focus on low-cost and innovative marketing techniques, such as social media and viral marketing. It’s particularly important for startups, as it allows for a ‘lean’ launch that focuses on ‘growth first, budgets second’. Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques. This ebook, will show you how companies large and small can get their brand name front and centre of their target market without breaking the bank, through effective social media marketing and a solid content strategy.