- Are you and AI Prompt Engineer? 😄😄😄 https://t.co/xUBvDsz0Km
- Is this the beginning of the end for Dame Sharon White at John Lewis? #johnlewis https://t.co/yfivANVxJE
- This is so true. https://t.co/il06AjysYG
- https://t.co/bM4L96yx5N
- How to destroy your brand by alienating your core customers. #budlight Bud Light have 'set their loyal fanbase on… https://t.co/8HdesN3gg6
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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