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Recent blog posts
- McKinsey: The next normal arrives – Trends that will define 2021 and beyond
- Australia Tourism’s new ad ‘Matesong’ pitches short
- HTTPS (High Time To Protect Sites)
- The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem
- Direct Response Press, Attribution, and the Rise of Local Media
Blog archive
Tweets from @newriverm
- The high street shops not reopening on April 12 as they close forever https://t.co/GgtETgyMQi via @TheSun 11:00:32 AM April 12, 2021 from Hootsuite Inc. ReplyRetweetFavorite
- Enough sexual connotations here to confirm it's a prank - but a day early... A racy new tourism campaign for South… https://t.co/sUdDC6oPgi 08:35:35 AM April 02, 2021 from Hootsuite Inc. ReplyRetweetFavorite
- https://t.co/KKvbsPdbZj 10:39:40 AM March 17, 2021 from Twitter for Android ReplyRetweetFavorite
- Well done the Johnson Junta - here's more evidence of your destructive work. Another brand lost on the High Street.… https://t.co/21iTrn4S9R 10:27:16 AM March 16, 2021 from Twitter for Android ReplyRetweetFavorite
- @JohnLewisRetail warns of 'painful' store closures https://t.co/YCrjkqosZP via @BBCNews 10:40:02 AM March 12, 2021 from Hootsuite Inc. in reply to JohnLewisRetail ReplyRetweetFavorite
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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