- Forget about empathetic emails during the coronavirus outbreak and start making your brand money by Mark Ritson… https://t.co/dgNpPuBwfK
- B2B marketing is hard, as those who cross over know https://t.co/B41rJMFiH8 by @helenedw via @MarketingWeekEd
- Some alternative logos for major brands right now by Jure Tovrljan. #covid19 #coronavirus https://t.co/6buxT33STK
- Coronavirus impact: One pandemic ends, businesses may take 6 months to get back up and running, says CFO survey… https://t.co/Z9NLaGv4Hw
- In her letter to @FT readers at https://t.co/YjT4iR2Nvk… @khalafroula says she has dropped the FT paywall for 'a fe… https://t.co/NnSRxoqizY
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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