- Sir Philip Green's Topshop empire #ArcadiaGroup faces ruin within days putting 13,000 jobs at risk in Britain's 'bi… https://t.co/Iykx9W85pN
- Top tip: Frustrated by the limits of Survey Monkey's basic i.e. free facility (limit of 10 questions per survey, o… https://t.co/BCdJh4JZDR
- Very proud of my sister Ticky Fullerton @BizTicky of Sky News Australia with her interview of #CarlosGhosn , ex-Pre… https://t.co/pBG1jL6O4V
- UK economy set to shrink as coronavirus restrictions limit activity https://t.co/dGWZART2fU via @FT
- This is probably an accurate prediction by @helenedw John Lewis’s diversification strategy smacks of fanciful thi… https://t.co/oRlXFA0PUJ
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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