- Unsurprising for a number of reasons. https://t.co/EPhfnJ0ii2
- 'The one copywriting client you need to run away from' @Boultini makes a good point here https://t.co/ViGixSUgqR via @TheDrum
- RT @stephenpollard: This is a simply perfect cartoon https://t.co/JqN1ffRH5W
- GE’s CMO Linda Boff on why marketing leaders must be ‘growth hunters’ https://t.co/o0m1HpIitB via @MarketingWeekEd
- Why don't social media managers ever learn? Sick trolls hijack UK athletes National Lottery Twitter campaign. https://t.co/3j1G4PZMQz
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
Leave a comment
The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
Leave a comment