- @rshotton @Brilliant_Ads I digress. It has to be 'Man found dead in graveyard' which may have been the New York Times years ago.
- @markritson @MarketingWeekEd @BBCWorldatOne So @bbcworldatone and @Sarah_Montague interviewed NON-MARKETERS over th… https://t.co/ZMr6daVRc6
- @markritson says Gillette’s new ad will trash its sales and be the year’s worst marketing move… https://t.co/BOxZkn167g
- Latest cartoon from the @marketoonist via @MarketingWeekEd #customerservice https://t.co/vuFluoyM6R
- Controversy after farming company @AgrifacUKLtd uses models to sell agricultural machinery https://t.co/AwK3GJSUS1 via @LBC
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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