- Will #GDPR kill the third-party data market? https://t.co/THmtLDdWks by @chriswardMYC via @MyCustomer
- Another blow for the High Street. 100 Marks & Spencer stores to close (including my local one in Newmarket)… https://t.co/sKBOkd8Ib2
- Latest from the Marketoonist #agile https://t.co/NeF0OsJHDm
- Has our tolerance of all things #GDPR reached its limit? https://t.co/ZBgfwJmKIj
- All talk, no clout: How @Klout failed to provide value to marketers https://t.co/C3aBQQpMO8 via @thedrum
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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