- Good points made here. Creatives and marketers are often young things with preconceptions. Stop defining over-50s b… https://t.co/QMVCmbP6xb
- Love this ad by @SunLifeUK https://t.co/stHR39cNAz
- RT @MarketingWeekEd: Influencer marketing is growing rapidly, but to become a respected channel there are challenges to overcome. https://t…
- You should update WhatsApp right away. Here's how to do it quickly and easily https://t.co/URpabzSmPQ via @TIME
- What's occupying British SMEs? The issues that are front of mind for decision-makers in these businesses… https://t.co/feABK4DX7W
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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