- 'Google, Facebook, and their ilk “have become enormous by swallowing small companies, so the network is no longer t… https://t.co/KUKsWWdZHe
- How the BBC is setting the bar for creative outdoor advertising https://t.co/0SY5732cSY by @Nikki_Gilliland via… https://t.co/rJewtES88S
- #Packaging : How The Ordinary perfected the art of medical minimalism and mastered the art of #unselling… https://t.co/jmYAczGSMm
- Manchester United is looking to appoint its first in-house creative director https://t.co/Jjn4L8Pmvc They are also… https://t.co/8XefsOaqf5
- The @marketoonist on smart devices and #5G https://t.co/ThJEC6f02h
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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