- Is this the end for #GDPR in the UK? Rishi Sunak says “you don’t need GDPR to have data adequacy” https://t.co/ur3noZgCy7
- OK which agency produced this absurd ad? A roller-skating turtle promoting rail travel? Where is the connection wit… https://t.co/8RAHcqNiET
- Bankers https://t.co/B90IjLfjqi
- @marketoonist on #differentiation https://t.co/EXsc6PRxXn
- Two men at ad agency JWT win sex discrimination case after gay female director vowed to 'obliterate' Mad Men reputa… https://t.co/eR1QTHdqbU
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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