- Riddle as Instagram co-founders RESIGN: Pair depart from Facebook-owned app to explore their 'curiosity and creativ… https://t.co/Zii1U64Urm
- The art of customer service and how the US gets it right and the UK gets it wrong by @davetrott 'The best sniper ri… https://t.co/c7H3IUSlxL
- RT @MarketingWeekEd: "When did marketers become so ashamed of managing brands?" asks @markritson https://t.co/GQTUX8u35p
- Just returned from a trip to Australia. Interesting to see that #Jif is still a brand out there, even if it was abs… https://t.co/onHtqY2WEn
- Fighting the war on plastic: The brands trying to break our plastic addiction via @MarketingWeekEd… https://t.co/WjgipULwWZ
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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