- 135,000 Britons now face the AXE amid fear of 'economic Armageddon' as day after day the Covid jobs bloodbath takes… https://t.co/z31KZgXTsy
- Following backlash over COVID-19 tweets @PublicisGroupe parts ways with @tomfgoodwin https://t.co/Ecx0VMrK4Z I gue… https://t.co/GIKbOL6Eds
- Hermann Hauser: ARM sale to Nvidia would be a disaster https://t.co/h6zbNnQGAv
- Love this https://t.co/i6v3pomzBb
- Businesses need pruning as well as feeding to make our economic garden grow. COVID-19 is keeping zombie companies a… https://t.co/HFcKsYXuF6
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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