- Saw this crosstrack ad poster on the Tube in London yesterday. Made me chuckle. https://t.co/c1zKfCubMv
- The only good thing about the Ukraine-Russia war is that we haven't had to suffer the usual meerkat ads from… https://t.co/ePh3hFNN2g
- Unbelievable this. Why isn't this guy arrested? Jobfished: the con that tricked dozens into working for a fake des… https://t.co/M4pqPAgI8n
- Sir Tim Berners-Lee's global internet standards body W3C is 'no longer fit for purpose after being hijacked by Goog… https://t.co/KvCP0rsHSP
- Sorry snowflakes but WFH isn't working https://t.co/x17RLb0fOC
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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