- The Beginner's Guide to SEO - very useful https://t.co/O8Q9wtX5cN via @sejournal
- @PegasusMenswear I never signed up to your newsletter when I purchased but you keep sending me emails despite me unsubscribing. Stop!
- A complete guide to #PartnershipMarketing: Part Two via @Econsultancy https://t.co/kh3lk1ZljU
- What is #Partnershipmarketing ? Seems to be a very useful guide here from @Econsultancy https://t.co/qheg4OxDvi
- Argos worker who came up with idea, saving company over £1.5m is thanked with £10 gift voucher https://t.co/HvrBeMlUDF Nice one @Argos_News
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
Leave a comment
The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
Leave a comment