- First part of the article is slow but by the end the point is powerfully made. Love the Beyonce story. If ‘Black… https://t.co/F1j0OoVTzG
- Coronavirus offers big brands the chance to think like a ‘re-startup’ https://t.co/GicVTlxLXl by @helenedw via @MarketingWeekEd
- Hi @MarketingWeekEd - are your columnists like Mark Ritson now behind a paywall?
- The ‘new normal’ is just another bullshit line marketers have swallowed https://t.co/WlbS7yhTC1 by @markritson via @MarketingWeekEd
- How is coronavirus affecting #Startups and their valuations? https://t.co/cyls1Hpbvc by @balcerzak_m via @vestbee_com featuring @michuk
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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