- The high street shops not reopening on April 12 as they close forever https://t.co/GgtETgyMQi via @TheSun
- Enough sexual connotations here to confirm it's a prank - but a day early... A racy new tourism campaign for South… https://t.co/sUdDC6oPgi
- https://t.co/KKvbsPdbZj
- Well done the Johnson Junta - here's more evidence of your destructive work. Another brand lost on the High Street.… https://t.co/21iTrn4S9R
- @JohnLewisRetail warns of 'painful' store closures https://t.co/YCrjkqosZP via @BBCNews
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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