- RT @MarketingWeekEd: Mary Portas: 'Innovation is the key to rescuing retail. #Spon by @facebook https://t.co/S1vHVF5rzB
- @Nigel_Farage exclusive: 'Advertising? I might fancy it myself one day' https://t.co/eAAkkVsqDL via @Campaignmag
- Get your copy of the @CambridgeIndy today where @CUH_NHS have written an article about what our new #Apprenticeship… https://t.co/iBulPZxD52
- What are the benefits to employers of offering #apprenticeships? Well quite a few, actually. Employers – check out… https://t.co/ltjMBb6jce
- University isn't for everyone – which is why we need more #apprenticeships https://t.co/UCi7ciN0BZ Excellent articl… https://t.co/WNWCIFK1Qc
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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