- UK adspend forecast for slower 2021 recovery https://t.co/R6x1nCt9cT via @WARCEditors
- Facebook apologises for flagging Plymouth Hoe as offensive term https://t.co/hfsW1VkDU6 😆😆😆
- Social media accounts for one in four online purchases https://t.co/A6MIMk9LWP via @VisaUK
- Ad agency forecast: Expect the Advertising market to rebound in 2021 https://t.co/t00n0VshPD via @Forbes
- Coronavirus: How the pandemic has changed the world economy https://t.co/pw4BRo4iYb via @BBCNews
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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