- Fantastics news! #ThomasCook stores buyer @HaysTravel hopes to re-employ entire 2,500 workforce after buying all 55… https://t.co/dxEBXXHwJh
- @MarkRitson right again. In a choice between flashy advertising and promotions vs. concentrating on… https://t.co/lILeF2B2pl
- Sainsbury’s overhauls Nectar with shift to digital loyalty programme https://t.co/ymMvhmIqxy by @scviz via… https://t.co/J87GmSxftj
- The WeWork IPO debacle highlights the failures of modern brand building Masquerading as a tech firm has done it no… https://t.co/wMFCBxmTmI
- Another shop in Newmarket closes, this time the #ThomasCook branch in the Guineas. #highstreet https://t.co/SYbVbOtU3o
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
Leave a comment
The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
Leave a comment