- @majesticwine to close stores and rebrand as @NakedWines its current online business. Big mistake in my opinion. Ma… https://t.co/hXRdiOuyLk
- Brands urged to 'fill the vacuum' after the Brexit fog lifts https://t.co/Jlb85XAyx6 via @TheDrum
- Q: What's the most difficult job in Marketing now? A: Head of PR for @Boeing Boeing could pay a heavy price for pl… https://t.co/IVIYzSuO5y
- And the beat goes on: Flat Eric at 20. The lovable yellow puppet first appeared on our screen promoting Levi's Sta-… https://t.co/ewdVCVy4KH
- What’s going on at Facebook, and will it affect advertisers? https://t.co/3ERNruRG8j
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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