- General election 2019: The battle for your newsfeed https://t.co/JGDVoza39C via @standardnews
- 35% of consumers think that brands who speak out are ‘jumping on the bandwagon’. This cynical view of brands have g… https://t.co/wGC5vra0SR
- It's nigh time to start taxing online retail businesses and reducing bricks & mortar business rates if we want to s… https://t.co/0dCoICJFNZ
- ‘Don’t be the villain’: Niall Ferguson looks forward and back at capitalism in crisis https://t.co/PiX5jSXD1e via @McKinsey
- Most of £100m for government Brexit campaign remains unspent https://t.co/bxY57QdOgP via @campaignlive
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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