- Albert Einstein: "Not everything that can be counted counts, and not everything that counts can be counted." Is it… https://t.co/HM0jBwcqdF
- Only 18% of marketers include influencer marketing within ROI calculations https://t.co/OToUcoxRkY via @Econsultancy
- RT @cambahead: We are delighted to announce the appointment of Harriet Fear as our new Chair. Harriet brings a weal… https://t.co/GRcYwpgZQr
- 'TV remains the dominant source of video for British people of all demographics, accounting for 71% of our video co… https://t.co/gA7B2HxGuT
- Imagine being the guy called John Lewis and have the Twitter handle @johnlewis !
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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