- Not sure about this... Hugh Jackman, 51, goes completely NUDE - wearing only a pair of boots - in new campaign for… https://t.co/wm4SNX9SGg
- This is old but the first time I saw it. #designfail https://t.co/cMDqXZ4ZQ7
- The impact of Covid-19 on UK small business: - Covid-19 could cost small businesses up to £69 billion in total - 23… https://t.co/9U0dLKCqga
- Almost 40,000 marketing jobs have been lost in UK, survey suggests https://t.co/uy9TokURmg via @campaignlive
- Coronavirus outbreak drives record decline in UK marketing budgets https://t.co/Pqce3dPq7K via @The_IPA
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
Posted in Uncategorized
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