- Amen https://t.co/4WFSbtj26g
- Timing is everything in marketing. Vodka launched 7th July. Dawn Sturgess dies on 8th July. #Guerrillamarketing fai… https://t.co/peGfmrQg86
- @beaucurtis @LeShann @markritson I agree, noone watches TV on TV sets anymore. Especially at 7pm tonight when England play Croatia.
- ‘Agile marketing’ is a crutch for those who do not have a real strategy https://t.co/bW5WoVcnXY by @samueljscott via @TheDrum
- Love this @marketoonist cartoon over #brainstorming https://t.co/3Oj9qnZ0Q4
Monthly Archives: March 2013
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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