New River Marketing is a consultancy based in Cambridgeshire run by Richard Fullerton. Richard has worked in marketing for over 20 years, chiefly in integrated marketing agencies in London in client service. His last role before NRM was Business Partner at MCS, an independent marketing communications agency. You can view his profile on LinkedIn and also connect with him there.
It was his academic study for his MSc in eMarketing that made him see beyond marketing campaigns and their execution and gain a totally different perspective of Marketing. As a practitioner, he was astonished to discover that academics’ view of the discipline differs considerably from practitioners – and that they view Marketing as being in ‘crisis’. This was a factor that encouraged him to share his learning by developing this site as much as his desire to promote and absorb knowledge in the discipline.
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