Author Archives: Richard Fullerton

Social Media is a game of chess

This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading

Posted in Branding, Social media | Tagged , , , , | Leave a comment

What’s going on at WH Smith?

This article has also been published at Marketing:Blogged  I had cause to visit my local WH Smith in Wood Green, North London, on Saturday. Disappointed at not finding some quality paper DL envelopes (very strange for a supposed top stationer) I … Continue reading

Posted in Retail | Tagged , , , , , , , | 5 Comments

Why you can’t bank on Santander

Has there been a general decline in customer service by brands or is this an isolated case? After coming bottom of the customer service poll in 2010, Santander has once again been voted the worst bank account provider for … Continue reading

Posted in Banking | Tagged | 6 Comments

The Sun on Sunday – a failure of Branding and Content

Have you been as disappointed as me with the new Sun on Sunday (SoS)? It’s just, well, so bland. It’s like the weekly Sun, only less interesting. I expect a Sunday paper to be patently different from the other six … Continue reading

Posted in Media | Tagged , | 2 Comments