Author Archives: Richard Fullerton

What’s going on at WH Smith?

This article has also been published at Marketing:Blogged  I had cause to visit my local WH Smith in Wood Green, North London, on Saturday. Disappointed at not finding some quality paper DL envelopes (very strange for a supposed top stationer) I … Continue reading

Posted in Retail | Tagged , , , , , , , | 4 Comments

Why you can’t bank on Santander

Has there been a general decline in customer service by brands or is this an isolated case? After coming bottom of the moneysavingexpert.com customer service poll in 2010, Santander has once again been voted the worst bank account provider for … Continue reading

Posted in Banking | Tagged | 6 Comments

The Sun on Sunday – a failure of Branding and Content

Have you been as disappointed as me with the new Sun on Sunday (SoS)? It’s just, well, so bland. It’s like the weekly Sun, only less interesting. I expect a Sunday paper to be patently different from the other six … Continue reading

Posted in Media | Tagged , | 2 Comments