- Give us a break . . . TV viewers face more ads https://t.co/G3ApOyyXSl via @thetimes
- My High Street is dying.... Double blow for Newmarket as Tindalls Newsagents and Claire’s Accessories close… https://t.co/sV1MqhBjai
- We need a new ‘third way’ to set marketing budgets: Zero-based budgeting hurts long-term brand-building, while adv… https://t.co/3eKqU1eA3m
- How to lead a high-growth business: Being able to learn from mistakes, adapt to changing conditions and show self-a… https://t.co/keRLkz9JHD
- Philadelphia cheese @Philadelphia_UK and @UKVolkswagen ads banned for gender stereotyping https://t.co/wGrw46bATn
Category Archives: Digital
HTTPS (High Time To Protect Sites)
Two years ago, Google made a pledge to name and shame websites with unencrypted connections as part of a strategy to get domain owners to embrace HTTPS. In the past few months it appears that many brands have heeded this threat. … Continue reading
Posted in Digital
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The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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