- It can't just be the failure to 'provide interesting and entertaining content'. Do they mean digital content? Arggg… https://t.co/Gt9vBfoIXo
- Interesting but it's time to recognise reality... digital is losing its ascendancy @Econsultancy… https://t.co/URxtn0bIj4
- Amen. It's a battle won but the attrition has been high. https://t.co/FwjCxos8cz
- RT @TheDrum: Brand design in 2019 – 5 trends that will lead the way https://t.co/n2fXxKJWcS https://t.co/vFfZHvWSez
- RT @Dr_Draper: Confused by all the different kinds of influencers out there? Then you’re in luck, because here is my definitive influence…
Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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