- @michaelmiraflor Did the meal come rapped?
- Things are very bad if @jlandpartners axes its staff bonus. John Lewis axes staff bonus for first time since 1953… https://t.co/91rNe2uJp6
- I don't! Creativity is ultra important. Marketers underestimate the role of creativity in effectiveness… https://t.co/gcRgwgkZkw
- The latest from the @marketoonist About right. https://t.co/Z1ALdnnTEq
- 'Hands. Face. Space': UK government's latest Covid-19 campaign splits opinion https://t.co/QBkrPyyr6b via @TheDrum #handsfacespace
Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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