- Fantastics news! #ThomasCook stores buyer @HaysTravel hopes to re-employ entire 2,500 workforce after buying all 55… https://t.co/dxEBXXHwJh
- @MarkRitson right again. In a choice between flashy advertising and promotions vs. concentrating on… https://t.co/lILeF2B2pl
- Sainsbury’s overhauls Nectar with shift to digital loyalty programme https://t.co/ymMvhmIqxy by @scviz via… https://t.co/J87GmSxftj
- The WeWork IPO debacle highlights the failures of modern brand building Masquerading as a tech firm has done it no… https://t.co/wMFCBxmTmI
- Another shop in Newmarket closes, this time the #ThomasCook branch in the Guineas. #highstreet https://t.co/SYbVbOtU3o
Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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