- Saw this crosstrack ad poster on the Tube in London yesterday. Made me chuckle. https://t.co/c1zKfCubMv
- The only good thing about the Ukraine-Russia war is that we haven't had to suffer the usual meerkat ads from… https://t.co/ePh3hFNN2g
- Unbelievable this. Why isn't this guy arrested? Jobfished: the con that tricked dozens into working for a fake des… https://t.co/M4pqPAgI8n
- Sir Tim Berners-Lee's global internet standards body W3C is 'no longer fit for purpose after being hijacked by Goog… https://t.co/KvCP0rsHSP
- Sorry snowflakes but WFH isn't working https://t.co/x17RLb0fOC
Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
Leave a comment