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- McKinsey: The next normal arrives – Trends that will define 2021 and beyond
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- HTTPS (High Time To Protect Sites)
- The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem
- Direct Response Press, Attribution, and the Rise of Local Media
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Tweets from @newriverm
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Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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