- @adage Toy Story ? @toystory
- @rshotton I think I remember seeing this poster in a motorway service station toilet. Very effective!
- @valeriecafe Patisserie Valerie scandal: Five people arrested https://t.co/KE1O0Zdhja
- Mars’s three-point strategy to improve gender equality in its advertising https://t.co/hDvS78J8H0 via… https://t.co/cJGe740pvS
- RT @janeCambAhead: My sponsors https://t.co/zEvS3Y7ZPU
Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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