- Is this the end for #GDPR in the UK? Rishi Sunak says “you don’t need GDPR to have data adequacy” https://t.co/ur3noZgCy7
- OK which agency produced this absurd ad? A roller-skating turtle promoting rail travel? Where is the connection wit… https://t.co/8RAHcqNiET
- Bankers https://t.co/B90IjLfjqi
- @marketoonist on #differentiation https://t.co/EXsc6PRxXn
- Two men at ad agency JWT win sex discrimination case after gay female director vowed to 'obliterate' Mad Men reputa… https://t.co/eR1QTHdqbU
Category Archives: direct response
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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