- Are you and AI Prompt Engineer? 😄😄😄 https://t.co/xUBvDsz0Km
- Is this the beginning of the end for Dame Sharon White at John Lewis? #johnlewis https://t.co/yfivANVxJE
- This is so true. https://t.co/il06AjysYG
- https://t.co/bM4L96yx5N
- How to destroy your brand by alienating your core customers. #budlight Bud Light have 'set their loyal fanbase on… https://t.co/8HdesN3gg6
Category Archives: Retail
The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem
I’ve had RAC breakdown cover since 2012. Their basic Roadside Assistance service means that if you break down, a patrolman will come out and try and fix your car, and if he (or she) cannot then you will be towed … Continue reading
Posted in Advertising, Branding, Retail, Services
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What’s going on at WH Smith?
This article has also been published at Marketing:Blogged I had cause to visit my local WH Smith in Wood Green, North London, on Saturday. Disappointed at not finding some quality paper DL envelopes (very strange for a supposed top stationer) I … Continue reading
Posted in Retail
Tagged Brand marketing, High street, John Menzies, Kate Swan, Retail, RETAIL Brand, Waterstones, WH Smith
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