- It can't just be the failure to 'provide interesting and entertaining content'. Do they mean digital content? Arggg… https://t.co/Gt9vBfoIXo
- Interesting but it's time to recognise reality... digital is losing its ascendancy @Econsultancy… https://t.co/URxtn0bIj4
- Amen. It's a battle won but the attrition has been high. https://t.co/FwjCxos8cz
- RT @TheDrum: Brand design in 2019 – 5 trends that will lead the way https://t.co/n2fXxKJWcS https://t.co/vFfZHvWSez
- RT @Dr_Draper: Confused by all the different kinds of influencers out there? Then you’re in luck, because here is my definitive influence…
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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