- Internet ad spend may still be growing at the expense of newspapers and magazines, but market maturity is approachi… https://t.co/1BiK8YfOhq
- People from all over the world are sending emails to Melbourne’s trees https://t.co/bnTcZe0POk via @ABCaustralia Totally barking!
- Very informative this: 'What is programmatic advertising? A beginner’s guide.' https://t.co/kkkGJ9BDLi via @MarketingWeekEd
- 'The BBC's new 'Wonderland' Christmas ad is dividing parents' but I love it https://t.co/8TwpbAnCkm via @HuffPostUK
- Turkey of the Week: #Sodastream has taken the 'everything but the kitchen sink' approach to its new TV ad… https://t.co/9moc1HzfJe
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
Leave a comment
Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
Leave a comment