- Big Tech shows its resilience to pandemic and politics - Forecast-beating results highlight strength of online busi… https://t.co/wy1BkNGBN0
- Marketers have never needed their agencies more than they do right now https://t.co/d2ncpWJvaf by @emilyssomers via @thedrum
- Remote control: how is the ad industry managing its teams remotely? The suggestion is that #silentmeetings are more… https://t.co/8iJLUGH1R6
- Probably a not inaccurate summary of many marketers. Via @marketoonist https://t.co/vsxUdxiM6R
- At last - a solution for learning for older people! A Stanford Neuroscientist Reveals the Brutal Truth About Learn… https://t.co/zT2Dldh4SQ
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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