- The Telegraph's roadmap to 1m paying subscribers and financial sustainability https://t.co/nsb7dGGYXd via @TheDrum
- An ad in last week's Newmarket Journal emphasises the strength of local press - trusted. It should also mention tha… https://t.co/acIakuuZSk
- Carlsberg pours its heart out with Pilsner relaunch, admits it ‘Probably' wasn't the best https://t.co/wCmr6NSzL3 via @thedrum
- Had a great meeting with Sam of @CB1Community today. Went for a walk afterwards in the area. What a place the area… https://t.co/UGAEXMiMlz
- On the news that Amazon's #Alexa is listening to your conversations, here is the @marketoonist take https://t.co/Wyct4M9CTm
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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