- Quite like this @dolcegabbana ad for their #theonlyone perfume starring @emiliaclarke https://t.co/w62wCDTiwG
- Boris Johnson's final #GE2019 campaign video. It’s clever by copying the #LoveActually scene. https://t.co/8NMJyjq5hi
- https://t.co/o27ytoe57H
- @onepeloton doesn’t understand the people who love it most. The fancy bike brand tried to depict a wellness journey… https://t.co/aIuEd8BrPf
- Thanks to you @greateranglia for my refund after the delayed train recently. Glad you're taking marketing seriously… https://t.co/NYSOCBvw7T
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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