- Forget about empathetic emails during the coronavirus outbreak and start making your brand money by Mark Ritson… https://t.co/dgNpPuBwfK
- B2B marketing is hard, as those who cross over know https://t.co/B41rJMFiH8 by @helenedw via @MarketingWeekEd
- Some alternative logos for major brands right now by Jure Tovrljan. #covid19 #coronavirus https://t.co/6buxT33STK
- Coronavirus impact: One pandemic ends, businesses may take 6 months to get back up and running, says CFO survey… https://t.co/Z9NLaGv4Hw
- In her letter to @FT readers at https://t.co/YjT4iR2Nvk… @khalafroula says she has dropped the FT paywall for 'a fe… https://t.co/NnSRxoqizY
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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