- @adage Toy Story ? @toystory
- @rshotton I think I remember seeing this poster in a motorway service station toilet. Very effective!
- @valeriecafe Patisserie Valerie scandal: Five people arrested https://t.co/KE1O0Zdhja
- Mars’s three-point strategy to improve gender equality in its advertising https://t.co/hDvS78J8H0 via… https://t.co/cJGe740pvS
- RT @janeCambAhead: My sponsors https://t.co/zEvS3Y7ZPU
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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