- 'We must cultivate a beginner’s mindset to go along with our expert perspective.' Short but thoughtful piece by… https://t.co/h6vdZlXV4d
- RT @adage: Super Bowl advertisers postpone marketing in wake of Kobe Bryant’s death https://t.co/WhDxCg9BWT https://t.co/Gq8tnPnseL
- 'Google, Facebook, and their ilk “have become enormous by swallowing small companies, so the network is no longer t… https://t.co/KUKsWWdZHe
- How the BBC is setting the bar for creative outdoor advertising https://t.co/0SY5732cSY by @Nikki_Gilliland via… https://t.co/rJewtES88S
- #Packaging : How The Ordinary perfected the art of medical minimalism and mastered the art of #unselling… https://t.co/jmYAczGSMm
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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