- Give us a break . . . TV viewers face more ads https://t.co/G3ApOyyXSl via @thetimes
- My High Street is dying.... Double blow for Newmarket as Tindalls Newsagents and Claire’s Accessories close… https://t.co/sV1MqhBjai
- We need a new ‘third way’ to set marketing budgets: Zero-based budgeting hurts long-term brand-building, while adv… https://t.co/3eKqU1eA3m
- How to lead a high-growth business: Being able to learn from mistakes, adapt to changing conditions and show self-a… https://t.co/keRLkz9JHD
- Philadelphia cheese @Philadelphia_UK and @UKVolkswagen ads banned for gender stereotyping https://t.co/wGrw46bATn
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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