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Recent blog posts
- McKinsey: The next normal arrives – Trends that will define 2021 and beyond
- Australia Tourism’s new ad ‘Matesong’ pitches short
- HTTPS (High Time To Protect Sites)
- The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem
- Direct Response Press, Attribution, and the Rise of Local Media
Blog archive
Tweets from @newriverm
- The high street shops not reopening on April 12 as they close forever https://t.co/GgtETgyMQi via @TheSun 11:00:32 AM April 12, 2021 from Hootsuite Inc. ReplyRetweetFavorite
- Enough sexual connotations here to confirm it's a prank - but a day early... A racy new tourism campaign for South… https://t.co/sUdDC6oPgi 08:35:35 AM April 02, 2021 from Hootsuite Inc. ReplyRetweetFavorite
- https://t.co/KKvbsPdbZj 10:39:40 AM March 17, 2021 from Twitter for Android ReplyRetweetFavorite
- Well done the Johnson Junta - here's more evidence of your destructive work. Another brand lost on the High Street.… https://t.co/21iTrn4S9R 10:27:16 AM March 16, 2021 from Twitter for Android ReplyRetweetFavorite
- @JohnLewisRetail warns of 'painful' store closures https://t.co/YCrjkqosZP via @BBCNews 10:40:02 AM March 12, 2021 from Hootsuite Inc. in reply to JohnLewisRetail ReplyRetweetFavorite
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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