- Fantastics news! #ThomasCook stores buyer @HaysTravel hopes to re-employ entire 2,500 workforce after buying all 55… https://t.co/dxEBXXHwJh
- @MarkRitson right again. In a choice between flashy advertising and promotions vs. concentrating on… https://t.co/lILeF2B2pl
- Sainsbury’s overhauls Nectar with shift to digital loyalty programme https://t.co/ymMvhmIqxy by @scviz via… https://t.co/J87GmSxftj
- The WeWork IPO debacle highlights the failures of modern brand building Masquerading as a tech firm has done it no… https://t.co/wMFCBxmTmI
- Another shop in Newmarket closes, this time the #ThomasCook branch in the Guineas. #highstreet https://t.co/SYbVbOtU3o
Category Archives: Social media
The Decline of the Agency and Rise of the Client: Part 2
In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading
Posted in Advertising, Creativity, Digital, Media, Social media
Tagged Agency-Client relationships, creativity, media fragmentation
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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