Tag Archives: Agency-Client relationships

The Decline of the Agency and Rise of the Client: Part 2

In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading

Posted in Advertising, Creativity, Digital, Media, Social media | Tagged , , | Leave a comment