- Fantastics news! #ThomasCook stores buyer @HaysTravel hopes to re-employ entire 2,500 workforce after buying all 55… https://t.co/dxEBXXHwJh
- @MarkRitson right again. In a choice between flashy advertising and promotions vs. concentrating on… https://t.co/lILeF2B2pl
- Sainsbury’s overhauls Nectar with shift to digital loyalty programme https://t.co/ymMvhmIqxy by @scviz via… https://t.co/J87GmSxftj
- The WeWork IPO debacle highlights the failures of modern brand building Masquerading as a tech firm has done it no… https://t.co/wMFCBxmTmI
- Another shop in Newmarket closes, this time the #ThomasCook branch in the Guineas. #highstreet https://t.co/SYbVbOtU3o
Tag Archives: Helen Edwards
The Conundrum of Brand Slogans
The agency I work for, MCS, recently exhibited at the Suffolk Business Exhibition in Ipswich and we held a competition for visitors to our stand whereby they had to recall the slogans of 17 top brands. Most were flummoxed and … Continue reading
Posted in Advertising, Branding
Tagged brand slogan, brand slogans, branding, Carlsberg, Guinness, Helen Edwards, Mark Ritson, slogans, straplines, taglines, Unilever
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