- 'We must cultivate a beginner’s mindset to go along with our expert perspective.' Short but thoughtful piece by… https://t.co/h6vdZlXV4d
- RT @adage: Super Bowl advertisers postpone marketing in wake of Kobe Bryant’s death https://t.co/WhDxCg9BWT https://t.co/Gq8tnPnseL
- 'Google, Facebook, and their ilk “have become enormous by swallowing small companies, so the network is no longer t… https://t.co/KUKsWWdZHe
- How the BBC is setting the bar for creative outdoor advertising https://t.co/0SY5732cSY by @Nikki_Gilliland via… https://t.co/rJewtES88S
- #Packaging : How The Ordinary perfected the art of medical minimalism and mastered the art of #unselling… https://t.co/jmYAczGSMm
Tag Archives: local media
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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