- The Telegraph's roadmap to 1m paying subscribers and financial sustainability https://t.co/nsb7dGGYXd via @TheDrum
- An ad in last week's Newmarket Journal emphasises the strength of local press - trusted. It should also mention tha… https://t.co/acIakuuZSk
- Carlsberg pours its heart out with Pilsner relaunch, admits it ‘Probably' wasn't the best https://t.co/wCmr6NSzL3 via @thedrum
- Had a great meeting with Sam of @CB1Community today. Went for a walk afterwards in the area. What a place the area… https://t.co/UGAEXMiMlz
- On the news that Amazon's #Alexa is listening to your conversations, here is the @marketoonist take https://t.co/Wyct4M9CTm
Tag Archives: local media
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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