- Are you and AI Prompt Engineer? 😄😄😄 https://t.co/xUBvDsz0Km
- Is this the beginning of the end for Dame Sharon White at John Lewis? #johnlewis https://t.co/yfivANVxJE
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Tag Archives: local media
Direct Response Press, Attribution, and the Rise of Local Media
I had cause recently to undertake some research into the state of direct response press. Because of the ‘dash for digital’, it had been some time since we (at MCS) had looked at this medium and when we did, we … Continue reading
Posted in Advertising, direct response
Tagged attribution, direct response press, local media, local press
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