- It can't just be the failure to 'provide interesting and entertaining content'. Do they mean digital content? Arggg… https://t.co/Gt9vBfoIXo
- Interesting but it's time to recognise reality... digital is losing its ascendancy @Econsultancy… https://t.co/URxtn0bIj4
- Amen. It's a battle won but the attrition has been high. https://t.co/FwjCxos8cz
- RT @TheDrum: Brand design in 2019 – 5 trends that will lead the way https://t.co/n2fXxKJWcS https://t.co/vFfZHvWSez
- RT @Dr_Draper: Confused by all the different kinds of influencers out there? Then you’re in luck, because here is my definitive influence…
Tag Archives: Social media
The Battle of the Christmas 2012 ads
The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading
Posted in Advertising, Uncategorized
Tagged Aldi, Asda, Boots, Chanel, Christmas 2012 ads, Co-op, Coca-cola, Debenhams, HMV, John Lewis, M&S, Matalan, Morrisons, Sainsbury's, Social media, Tesco, Waitrose
Leave a comment
Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
Leave a comment
Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
Leave a comment