- 'We must cultivate a beginner’s mindset to go along with our expert perspective.' Short but thoughtful piece by… https://t.co/h6vdZlXV4d
- RT @adage: Super Bowl advertisers postpone marketing in wake of Kobe Bryant’s death https://t.co/WhDxCg9BWT https://t.co/Gq8tnPnseL
- 'Google, Facebook, and their ilk “have become enormous by swallowing small companies, so the network is no longer t… https://t.co/KUKsWWdZHe
- How the BBC is setting the bar for creative outdoor advertising https://t.co/0SY5732cSY by @Nikki_Gilliland via… https://t.co/rJewtES88S
- #Packaging : How The Ordinary perfected the art of medical minimalism and mastered the art of #unselling… https://t.co/jmYAczGSMm
Tag Archives: Social media
The Battle of the Christmas 2012 ads
The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading
Posted in Advertising, Uncategorized
Tagged Aldi, Asda, Boots, Chanel, Christmas 2012 ads, Co-op, Coca-cola, Debenhams, HMV, John Lewis, M&S, Matalan, Morrisons, Sainsbury's, Social media, Tesco, Waitrose
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Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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