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Recent blog posts
- McKinsey: The next normal arrives – Trends that will define 2021 and beyond
- Australia Tourism’s new ad ‘Matesong’ pitches short
- HTTPS (High Time To Protect Sites)
- The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem
- Direct Response Press, Attribution, and the Rise of Local Media
Blog archive
Tweets from @newriverm
- Saw this crosstrack ad poster on the Tube in London yesterday. Made me chuckle. https://t.co/c1zKfCubMv 09:07:02 AM May 08, 2022 from Hootsuite Inc. ReplyRetweetFavorite
- The only good thing about the Ukraine-Russia war is that we haven't had to suffer the usual meerkat ads from… https://t.co/ePh3hFNN2g 03:37:02 PM March 12, 2022 from Hootsuite Inc. ReplyRetweetFavorite
- Unbelievable this. Why isn't this guy arrested? Jobfished: the con that tricked dozens into working for a fake des… https://t.co/M4pqPAgI8n 08:24:58 PM February 23, 2022 from Hootsuite Inc. ReplyRetweetFavorite
- Sir Tim Berners-Lee's global internet standards body W3C is 'no longer fit for purpose after being hijacked by Goog… https://t.co/KvCP0rsHSP 02:52:01 PM December 05, 2021 from Hootsuite Inc. ReplyRetweetFavorite
- Sorry snowflakes but WFH isn't working https://t.co/x17RLb0fOC 10:37:31 PM November 24, 2021 from Hootsuite Inc. ReplyRetweetFavorite
Tag Archives: Social media
The Battle of the Christmas 2012 ads
The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading
Posted in Advertising, Uncategorized
Tagged Aldi, Asda, Boots, Chanel, Christmas 2012 ads, Co-op, Coca-cola, Debenhams, HMV, John Lewis, M&S, Matalan, Morrisons, Sainsbury's, Social media, Tesco, Waitrose
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Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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