- The high street shops not reopening on April 12 as they close forever https://t.co/GgtETgyMQi via @TheSun
- Enough sexual connotations here to confirm it's a prank - but a day early... A racy new tourism campaign for South… https://t.co/sUdDC6oPgi
- https://t.co/KKvbsPdbZj
- Well done the Johnson Junta - here's more evidence of your destructive work. Another brand lost on the High Street.… https://t.co/21iTrn4S9R
- @JohnLewisRetail warns of 'painful' store closures https://t.co/YCrjkqosZP via @BBCNews
Tag Archives: Social media
The Battle of the Christmas 2012 ads
The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading
Posted in Advertising, Uncategorized
Tagged Aldi, Asda, Boots, Chanel, Christmas 2012 ads, Co-op, Coca-cola, Debenhams, HMV, John Lewis, M&S, Matalan, Morrisons, Sainsbury's, Social media, Tesco, Waitrose
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Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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