- Give us a break . . . TV viewers face more ads https://t.co/G3ApOyyXSl via @thetimes
- My High Street is dying.... Double blow for Newmarket as Tindalls Newsagents and Claire’s Accessories close… https://t.co/sV1MqhBjai
- We need a new ‘third way’ to set marketing budgets: Zero-based budgeting hurts long-term brand-building, while adv… https://t.co/3eKqU1eA3m
- How to lead a high-growth business: Being able to learn from mistakes, adapt to changing conditions and show self-a… https://t.co/keRLkz9JHD
- Philadelphia cheese @Philadelphia_UK and @UKVolkswagen ads banned for gender stereotyping https://t.co/wGrw46bATn
Tag Archives: Social media
The Battle of the Christmas 2012 ads
The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading
Posted in Advertising, Uncategorized
Tagged Aldi, Asda, Boots, Chanel, Christmas 2012 ads, Co-op, Coca-cola, Debenhams, HMV, John Lewis, M&S, Matalan, Morrisons, Sainsbury's, Social media, Tesco, Waitrose
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Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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