New River MarketingNew River Marketing is a consultancy based in Cambridgeshire run by Richard Fullerton. Richard has worked in marketing for over 23 years, chiefly in integrated marketing agencies in London in client service. Richard is both a marketing consultant and copywriter – see his creative portfolio.

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He holds an MSc in eMarketing, the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing, the Institute of Direct Marketing* Diploma, and the Institute of Sales Promotion** Diploma. His most recent qualification (gained in March 2018) is the IBITGQ EU General Data Protection Regulation Foundation (GDPR F).

It was his academic study for his MSc in eMarketing that made him see beyond marketing campaigns and their execution and gain a totally different perspective of Marketing. As a practitioner, he was astonished to discover that academics’ view of the discipline differs considerably from practitioners – and that they view Marketing as being in ‘crisis’. This was a factor that encouraged him to share his learning by developing this site as much as his desire to promote and absorb knowledge in the discipline.

Comments and views are welcome so please do get in touch privately via the Contact page, or via LinkedIn, or you can leave a public comment on any relevant page via the Comment facility.

* Now Institute of Direct and Digital Marketing
** Now Institute of Promotional Marketing