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Recent blog posts
- McKinsey: The next normal arrives – Trends that will define 2021 and beyond
- Australia Tourism’s new ad ‘Matesong’ pitches short
- HTTPS (High Time To Protect Sites)
- The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem
- Direct Response Press, Attribution, and the Rise of Local Media
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Category Archives: Uncategorized
McKinsey: The next normal arrives – Trends that will define 2021 and beyond
The following article is an abridged version of the full article on the Next Normal to be found here (4th Jan 2021) I am not the author of this article. The authors are Kevin Sneader, Global Managing Partner, New York Shubham Singhal, … Continue reading
Posted in Uncategorized
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The Decline of the Agency and Rise of the Client: Part 1
Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading
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The Battle of the Christmas 2012 ads
The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading
Posted in Advertising, Uncategorized
Tagged Aldi, Asda, Boots, Chanel, Christmas 2012 ads, Co-op, Coca-cola, Debenhams, HMV, John Lewis, M&S, Matalan, Morrisons, Sainsbury's, Social media, Tesco, Waitrose
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Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
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