Category Archives: Uncategorized

McKinsey: The next normal arrives – Trends that will define 2021 and beyond

The following article is an abridged version of the full article on the Next Normal to be found here (4th Jan 2021)  I am not the author of this article. The authors are Kevin Sneader, Global Managing Partner, New York Shubham Singhal, … Continue reading

Posted in Uncategorized | Leave a comment

The Decline of the Agency and Rise of the Client: Part 1

Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading

Posted in Uncategorized | Leave a comment

The Battle of the Christmas 2012 ads

The battle of the Christmas 2012 ads has reached a crescendo. Not only is the advertising industry buzzing about it, even consumers are, with Netmums publishing research into families’ reactions to the superstore ads. According to the Yummy Mummies who … Continue reading

Posted in Advertising, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Customer promise and innovation are key to the fortunes of Monarch

I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment