Monthly Archives: April 2018

The RAC and its car-crash attitude to customer loyalty reflects marketing’s wider problem

Posted on April 20, 2018 by Richard Fullerton

I’ve had RAC breakdown cover since 2012. Their basic Roadside Assistance service means that if you break down, a patrolman will come out and try and fix your car, and if he (or she) cannot then you will be towed … Continue reading →

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