Monthly Archives: March 2013

The Decline of the Agency and Rise of the Client: Part 2

Posted on March 21, 2013 by Richard Fullerton

In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading →

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The Decline of the Agency and Rise of the Client: Part 1

Posted on March 20, 2013 by Richard Fullerton

Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK advertising industry which mourns how marketers (the clients) have forced agencies to cut their fees so much in the past … Continue reading →

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