- Are you and AI Prompt Engineer? 😄😄😄 https://t.co/xUBvDsz0Km
- Is this the beginning of the end for Dame Sharon White at John Lewis? #johnlewis https://t.co/yfivANVxJE
- This is so true. https://t.co/il06AjysYG
- https://t.co/bM4L96yx5N
- How to destroy your brand by alienating your core customers. #budlight Bud Light have 'set their loyal fanbase on… https://t.co/8HdesN3gg6
Author Archives: Richard Fullerton
Customer promise and innovation are key to the fortunes of Monarch
I have recently returned from an excellent short break to Gibraltar, marred only by a return flight delayed by 6 hours. On return home, and that same morning, I was surprised to receive an email from Monarch Airlines apologising for the … Continue reading
Posted in Uncategorized
Tagged marketing strategy, monarch, monarch airlines, open innovation, Social media
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Social Media is a game of chess
This article has also been published at Marketing:Blogged The recent news that McDonald’s is recruiting an army of friendly bloggers in the US to write positive stories about it should come as no surprise. Indeed it tested the water in 2010 … Continue reading
Posted in Branding, Social media
Tagged Blogging, Fast food, McDonald's, Social media, social media influence marketing
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What’s going on at WH Smith?
This article has also been published at Marketing:Blogged I had cause to visit my local WH Smith in Wood Green, North London, on Saturday. Disappointed at not finding some quality paper DL envelopes (very strange for a supposed top stationer) I … Continue reading
Posted in Retail
Tagged Brand marketing, High street, John Menzies, Kate Swan, Retail, RETAIL Brand, Waterstones, WH Smith
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Why you can’t bank on Santander
Has there been a general decline in customer service by brands or is this an isolated case? After coming bottom of the moneysavingexpert.com customer service poll in 2010, Santander has once again been voted the worst bank account provider for … Continue reading
The Sun on Sunday – a failure of Branding and Content
Have you been as disappointed as me with the new Sun on Sunday (SoS)? It’s just, well, so bland. It’s like the weekly Sun, only less interesting. I expect a Sunday paper to be patently different from the other six … Continue reading