Category Archives: Media

The Decline of the Agency and Rise of the Client: Part 2

Posted on March 21, 2013 by Richard Fullerton

In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees, and the forced distintermediation of agencies from their clients, have contributed to a seismic shift in fortunes and status. In … Continue reading →

Posted in Advertising, Creativity, Digital, Media, Social media | Tagged , , | Leave a comment

The Sun on Sunday – a failure of Branding and Content

Posted on March 20, 2012 by Richard Fullerton

Have you been as disappointed as me with the new Sun on Sunday (SoS)? It’s just, well, so bland. It’s like the weekly Sun, only less interesting. I expect a Sunday paper to be patently different from the other six … Continue reading →

Posted in Media | Tagged , | 2 Comments